Media in the Online Age told through post its!

How Daft Punk won the Internet

http://wallblog.co.uk/2013/05/17/what-we-can-all-learn-from-how-daft-punk-won-the-web/

Daft Punk and Spotify

http://musically.com/2013/05/23/anatomy-of-a-streaming-hit-daft-punks-first-month-spotify-plays-for-get-lucky/

Streaming services now account for 40% of Euro web traffic

http://www.techradar.com/news/internet/web/streaming-services-now-account-for-40-per-cent-of-european-traffic-1151630

Gangnam style and globalisation

http://www.independent.co.uk/arts-entertainment/music/news/gangnam-style-isnt-a-oneoff--major-music-industry-report-says-future-pop-sensations-will-be-youtubedriven-globalised-acts-from-asia-and-south-america-8307206.html?printService=print

Globalisation in the music industry

1. Read through the Wiki article about "The Global Village"
http://en.wikipedia.org/wiki/Global_village_(term)

and make some notes about what you think McLuhan meant by this term

2. Read Gangnam Style isn't a one-off http://www.independent.co.uk/arts-entertainment/music/news/gangnam-style-isnt-a-oneoff--major-music-industry-report-says-future-pop-sensations-will-be-youtubedriven-globalised-acts-from-asia-and-south-america-8307206.html
and make notes on the main ideas from the article

3. Try and find any other contemporary news stories about the music industry in the global environment and make notes.

4. Answer the following essay-style question:
To what extent does the music industry exist with what McLuhan referred to as the "Global Village"?

Internet piracy

Read the following article on Internet Piracy and ways to combat this - Make notes for your revision on the issues involved:

http://www.fiercecontentmanagement.com/story/how-end-content-piracy-right-now/2013-05-06

YouTube videos Infographic

Social Music WebQuest

TASKS FOR WEDNESDAY 15th MAY

1. Read this news article and summarise the latest developments in the streaming market: http://www.theverge.com/2013/5/14/4331110/google-lands-universal-music-sony-for-spotify-competitor/in/4095431

2. Read the following article and make your own notes on David Byrne's interview regarding tech and music:
http://www.wired.co.uk/magazine/archive/2012/10/play/musics-futurist/page/2 - David Byrne on how tech affects music and the way we listen

3. Read through the infographic on The Modern Social Music Revolution and make your own notes on statistics on the current trends in social music: http://www.thestrut.com/2012/02/22/infographic-the-modern-social-music-revolution/

4. Read What is Social Music? and make notes: http://poachedmag.com/2013/03/27/what-is-social-music/

The Biggest Stealers are by far the biggest spenders #mediaintheonlineage #onlinepiracy

A newly-published report from Ofcom has claimed the 20 per cent of Brits responsible for the most online piracy are spending 300 per cent more on digital content from those who don't illegally download files

http://www.techradar.com/news/internet/web/online-piracy-the-biggest-stealers-are-by-far-the-biggest-spenders-1150635

1a and b advice Prezi

1b advice

Q1b theory and MANGeR db edit mgoogan guide from DB3igs

Q1B is where you will be showing off your knowledge of Media Studies theories and applying them to your work:
Narrative eg. Propp, Todorov, Binary Opposites
Genre eg. Daniel Chandler, Rick Altman, Genre conventions
Representation eg. Moral panic, male gaze, star theory, Marxism & Hegemony
Audience eg. Hypodermic needle, media effects
Media Language eg. Semiotics, Connotations, Preferred meaning,
 

Question 1a advice

With the mocks upon us, here is a quick post to help you get ready. It covers what we looked at in the session before Christmas and provides resources to help you revise.
STRUCTURE OF THE MOCK PAPER:

•  Question 1 a) - Reflection on your skill progression across the course
•  Question 1b) - Analysing one of your production with a focus on AUDIENCE
•  Question 2 - Essay on the music, tv and film industry in the online age (two questions to choose from)

 Let's focus on Question 1 a) first.

Question 1a) - Reflecting on the development of your skills across the course from the Foundation Portfolio to the Adavanced Portfolio.

Here are 2 good presentations from other centres to help you prepare, revise and structure your essays.

 

  

 The other one cannot be embedded but is from Long Road...

SEE IT HERE

Answering question 1 a from Andy Wallis

 EXAMPLES OF PAST QUESTIONS:

• Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
• Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
• Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.

 AND HERE'S ADVICE FROM PETE FRASER, YOUR CHIEF EXAMINER:

(From his blog - an essential revision tool: Pete's Media Blog )

"You will notice that each of these (questions) begins by asking you to 'describe' and then goes on to ask you to reflect in some way: "evaluate", "how you used" "how your skills developed". Herein lies the key to this part of the exam! You only have half an hour for the question and you really need to make the most of that time by quickly moving from description (so the reader knows what you did) to analysis/evaluation/reflection, so he/she starts to understand what you learnt from it.

There are five possible areas which can come up:

- Digital technology

- Research and Planning

- Conventions of Real Media

- Post-Production

- Creativity.

If you look through those questions above, you will see that they all contain at least two of the five- creativity is mentioned (as 'creative decision making') in two of them alongside the main area (digital technology on one, research and planning skills in the other). In the third of those past questions , research is combined with conventions of real media. So as you can see, the question is likely to mix and match the five, so you HAVE to be able to think on your feet and answer the question that is there.

So, how do you get started preparing and revising this stuff? I would suggest that you begin by setting out, on cards or post-its, a list of answers to these questions:
What production activities have you done?

This should include both the main task and preliminary task from AS and the main and ancillaries at A2 plus any non-assessed activities you have done as practice, and additionally anything you have done outside the course which you might want to refer to, such as films made for other courses or skateboard videos made with your mates if you think you can make them relevant to your answer.
What digital technology have you used?
This should not be too hard- include hardware (cameras, phones for pictures/audio, computers and anything else you used) software (on your computer) and online programs, such as blogger, youtube etc

In what ways can the work you have done be described as creative?

This is a difficult question and one that does not have a correct answer as such, but ought to give you food for thought.

What different forms of research did you do?
Again you will need to include a variety of examples- institutional research (such as on how titles work in film openings), audience research (before you made your products and after you finished for feedback), research into conventions of media texts (layout, fonts, camera shots, soundtracks, everything!) and finally logistical research- recce shots of your locations, research into costume, actors, etc

What conventions of real media did you need to know about?

For this, it is worth making a list for each project you have worked on and categorising them by medium so that you don’t repeat yourself

What do you understand by ‘post-production’ in your work?

This one, I’ll answer for you- for the purpose of this exam, it is defined as everything after planning and shooting or live recording. In other words, the stage of your work where you manipulated your raw material on the computer, maybe using photoshop, a video editing program or desktop publishing.

For each of these lists, your next stage is to produce a set of examples- so that when you make the point in the exam, you can then back it up with a concrete example. You need to be able to talk about specific things you did in post-production and why they were significant, just as you need to do more than just say ‘I looked on youtube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.

This question will be very much about looking at your skills development over time, the process which brought about this progress, most if not all the projects you worked on from that list above, and about reflection on how how you as a media student have developed. Unusually, this is an exam which rewards you for talking about yourself and the work you have done!

Final tips: you need some practice- this is very hard to do without it! I’d have a crack at trying to write an essay on each of the areas, or at the very least doing a detailed plan with lots of examples. The fact that it is a 30 minute essay makes it very unusual, so you need to be able to tailor your writing to that length- a tough task!"

 

Moral Panics PPT

Moral panicsnew from smcmediastudies

The impact of the internet + Kickstarter packs!

 

Work for Wednesday AM -

“The impact of the internet on the media is revolutionary”. Discuss.
 

This is a question from a few years ago for ‘Media in the Online Age’

• Use this time you have (due to me being unavailable..) to create a visual essay plan (read: mindmap with doodles…) to structure how you would answer this question.

• Consider all the media areas we have looked at, including all the contemporary case studies and theorists!
 
• Use the internet to help you think of other examples to put into your plan

• Remember: You must refer to more than one media industry in your plan – preferably more than 2 even if you can!
• MUST hand in essay plans: If you finish, start writing up your answer

ALSO, I have made you a pack containing articles of people celebrating Zach Braff's Kickstarter efforts and people complaining about it, saying it is an abuse of the system as he has many millions already, unlike the Joe Average Kickstarter person who can't find funding for their project any other way.

Is Kickstarter a triumph for Pluralism? Or is it what the Marxists would refer to as manufactured consent, willing us into thinking we are making a choice for the people but instead of this we are actually keeping the powerful in power ie. Zach Braff keeping making films and Joe IndieFilmmaker unable to get his work of art out there?