Tuesday, 11 June 2013

@screencrave: Best Indie Film Trailers Of The Week:

From Twitter: @screencrave: Best Indie Film Trailers Of The Week: 'Haute Cuisine,' 'Kickstarted,' and More: 

http://bit.ly/15aqiBC

"We tend to hate on Hollywood studios because of the movie projects they choose to fund (Transformers 4, anyone?). So much of typical Hollywood product tends to be huge, expensive spectacles with little-to-no story, heavy special effects and poor acting. So, we atScreenCrave have decided to help jump behind the indie film. Every week we’ve been bringing you an Indie Fundraiser Roundup, which features projects seen on sites like Kickstarter and Indiegogo. Now we’re adding on to it by including some of the Best Indie Film Trailers Of The Week. Check out this week’s picks at the link above:"

Wednesday, 15 May 2013

Gangnam style and globalisation

http://www.independent.co.uk/arts-entertainment/music/news/gangnam-style-isnt-a-oneoff--major-music-industry-report-says-future-pop-sensations-will-be-youtubedriven-globalised-acts-from-asia-and-south-america-8307206.html?printService=print

Tuesday, 14 May 2013

Globalisation in the music industry

1. Read through the Wiki article about "The Global Village"
http://en.wikipedia.org/wiki/Global_village_(term)

and make some notes about what you think McLuhan meant by this term

2. Read Gangnam Style isn't a one-off http://www.independent.co.uk/arts-entertainment/music/news/gangnam-style-isnt-a-oneoff--major-music-industry-report-says-future-pop-sensations-will-be-youtubedriven-globalised-acts-from-asia-and-south-america-8307206.html
and make notes on the main ideas from the article

3. Try and find any other contemporary news stories about the music industry in the global environment and make notes.

4. Answer the following essay-style question:
To what extent does the music industry exist with what McLuhan referred to as the "Global Village"?

Internet piracy

Read the following article on Internet Piracy and ways to combat this - Make notes for your revision on the issues involved:

http://www.fiercecontentmanagement.com/story/how-end-content-piracy-right-now/2013-05-06

YouTube videos Infographic

Social Music WebQuest

TASKS FOR WEDNESDAY 15th MAY

1. Read this news article and summarise the latest developments in the streaming market: http://www.theverge.com/2013/5/14/4331110/google-lands-universal-music-sony-for-spotify-competitor/in/4095431

2. Read the following article and make your own notes on David Byrne's interview regarding tech and music:
http://www.wired.co.uk/magazine/archive/2012/10/play/musics-futurist/page/2 - David Byrne on how tech affects music and the way we listen

3. Read through the infographic on The Modern Social Music Revolution and make your own notes on statistics on the current trends in social music: http://www.thestrut.com/2012/02/22/infographic-the-modern-social-music-revolution/

4. Read What is Social Music? and make notes: http://poachedmag.com/2013/03/27/what-is-social-music/

Saturday, 11 May 2013

The Biggest Stealers are by far the biggest spenders #mediaintheonlineage #onlinepiracy

A newly-published report from Ofcom has claimed the 20 per cent of Brits responsible for the most online piracy are spending 300 per cent more on digital content from those who don't illegally download files

http://www.techradar.com/news/internet/web/online-piracy-the-biggest-stealers-are-by-far-the-biggest-spenders-1150635

Tuesday, 7 May 2013

1a and b advice Prezi


1b advice


Q1b theory and MANGeR db edit mgoogan guide from DB3igs

Q1B is where you will be showing off your knowledge of Media Studies theories and applying them to your work:
Narrative eg. Propp, Todorov, Binary Opposites
Genre eg. Daniel Chandler, Rick Altman, Genre conventions
Representation eg. Moral panic, male gaze, star theory, Marxism & Hegemony
Audience eg. Hypodermic needle, media effects
Media Language eg. Semiotics, Connotations, Preferred meaning,
 

Question 1a advice

With the mocks upon us, here is a quick post to help you get ready. It covers what we looked at in the session before Christmas and provides resources to help you revise.
STRUCTURE OF THE MOCK PAPER:
  •  Question 1 a) - Reflection on your skill progression across the course
  •  Question 1b) - Analysing one of your production with a focus on AUDIENCE
  •  Question 2 - Essay on the music, tv and film industry in the online age (two questions to choose from)

 Let's focus on Question 1 a) first.

Question 1a) - Reflecting on the development of your skills across the course from the Foundation Portfolio to the Adavanced Portfolio.

Here are 2 good presentations from other centres to help you prepare, revise and structure your essays.
 
  
 The other one cannot be embedded but is from Long Road...


 EXAMPLES OF PAST QUESTIONS:
  • Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
  • Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
  • Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
 AND HERE'S ADVICE FROM PETE FRASER, YOUR CHIEF EXAMINER:
(From his blog - an essential revision tool: Pete's Media Blog )
"You will notice that each of these (questions) begins by asking you to 'describe' and then goes on to ask you to reflect in some way: "evaluate", "how you used" "how your skills developed". Herein lies the key to this part of the exam! You only have half an hour for the question and you really need to make the most of that time by quickly moving from description (so the reader knows what you did) to analysis/evaluation/reflection, so he/she starts to understand what you learnt from it.
There are five possible areas which can come up:
- Digital technology
- Research and Planning
- Conventions of Real Media
- Post-Production
- Creativity.
If you look through those questions above, you will see that they all contain at least two of the five- creativity is mentioned (as 'creative decision making') in two of them alongside the main area (digital technology on one, research and planning skills in the other). In the third of those past questions , research is combined with conventions of real media. So as you can see, the question is likely to mix and match the five, so you HAVE to be able to think on your feet and answer the question that is there.

So, how do you get started preparing and revising this stuff? I would suggest that you begin by setting out, on cards or post-its, a list of answers to these questions:
What production activities have you done?

This should include both the main task and preliminary task from AS and the main and ancillaries at A2 plus any non-assessed activities you have done as practice, and additionally anything you have done outside the course which you might want to refer to, such as films made for other courses or skateboard videos made with your mates if you think you can make them relevant to your answer.
What digital technology have you used?
This should not be too hard- include hardware (cameras, phones for pictures/audio, computers and anything else you used) software (on your computer) and online programs, such as blogger, youtube etc

In what ways can the work you have done be described as creative?
This is a difficult question and one that does not have a correct answer as such, but ought to give you food for thought.

What different forms of research did you do?
Again you will need to include a variety of examples- institutional research (such as on how titles work in film openings), audience research (before you made your products and after you finished for feedback), research into conventions of media texts (layout, fonts, camera shots, soundtracks, everything!) and finally logistical research- recce shots of your locations, research into costume, actors, etc
What conventions of real media did you need to know about?
For this, it is worth making a list for each project you have worked on and categorising them by medium so that you don’t repeat yourself

What do you understand by ‘post-production’ in your work?

This one, I’ll answer for you- for the purpose of this exam, it is defined as everything after planning and shooting or live recording. In other words, the stage of your work where you manipulated your raw material on the computer, maybe using photoshop, a video editing program or desktop publishing.
For each of these lists, your next stage is to produce a set of examples- so that when you make the point in the exam, you can then back it up with a concrete example. You need to be able to talk about specific things you did in post-production and why they were significant, just as you need to do more than just say ‘I looked on youtube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.

This question will be very much about looking at your skills development over time, the process which brought about this progress, most if not all the projects you worked on from that list above, and about reflection on how how you as a media student have developed. Unusually, this is an exam which rewards you for talking about yourself and the work you have done!

Final tips: you need some practice- this is very hard to do without it! I’d have a crack at trying to write an essay on each of the areas, or at the very least doing a detailed plan with lots of examples. The fact that it is a 30 minute essay makes it very unusual, so you need to be able to tailor your writing to that length- a tough task!"
 

Moral Panics PPT


Wednesday, 1 May 2013

The impact of the internet + Kickstarter packs!


 

Work for Wednesday AM -

“The impact of the internet on the media is revolutionary”. Discuss.
 
This is a question from a few years ago for ‘Media in the Online Age’

  • Use this time you have (due to me being unavailable..) to create a visual essay plan (read: mindmap with doodles…) to structure how you would answer this question.
  • Consider all the media areas we have looked at, including all the contemporary case studies and theorists!
  •  
  • Use the internet to help you think of other examples to put into your plan
  • Remember: You must refer to more than one media industry in your plan – preferably more than 2 even if you can!
  • MUST hand in essay plans: If you finish, start writing up your answer
ALSO, I have made you a pack containing articles of people celebrating Zach Braff's Kickstarter efforts and people complaining about it, saying it is an abuse of the system as he has many millions already, unlike the Joe Average Kickstarter person who can't find funding for their project any other way.

Is Kickstarter a triumph for Pluralism? Or is it what the Marxists would refer to as manufactured consent, willing us into thinking we are making a choice for the people but instead of this we are actually keeping the powerful in power ie. Zach Braff keeping making films and Joe IndieFilmmaker unable to get his work of art out there?

Friday, 26 April 2013

Tasks for today

Shorter research task:

We have looked at Kickstarter - there has been a case study regarding Zach Braff using the site for funding a new film:

Find out as much as you can about this and post as a case study example of Kickstarter (Crowdsourcing) being used in the Film Industry today.

Longer research task:

T*itter released an App this week to do with listening to music online. Read as much as you can about this and find out the details - How does it work? What services do you think it will be rivalling? What have people been saying about it in relation to the "social music revolution"

Tuesday, 16 April 2013

Twitter acquisition move hints at music service

Micro-blogging site Twitter is rumoured to be launching a new music service after buying the music discovery site We Are Hunted.

http://www.bbc.co.uk/news/technology-22121338?print=true

Digital music: Can streaming save music sales?

http://www.bbc.co.uk/news/business-22064353?print=true

Streaming services have reversed the fortunes of the music industry in Sweden and now generate more income than downloads or CDs. But can the model be replicated worldwide?

Tuesday, 26 March 2013

Monday, 25 March 2013

Has Street View changed the way we behave?

Google's Street View cars have driven millions of miles, picturing the streets and landscapes of 39 countries. But while many people use its 3D maps to look at the places they already know, has it also changed the way they relate to the wider world?

http://www.bbc.co.uk/news/magazine-21880217

Amateur parody videos on YouTube can make the originals more popular and profitable, BU research has found. Amateur parody videos on YouTube can make the originals more popular and profitable, BU research has found. http://ow.ly/joqXV”

“@bournemouthuni: Amateur parody videos on YouTube can make the originals more popular and profitable, BU research has found. http://ow.ly/joqXV”

@mashable: Is Netflix Hurting Television Buzz? [INFOGRAPHIC] http://t.co/81Fu7iSU7o

@mashable: Is Netflix Hurting Television Buzz? [INFOGRAPHIC] http://t.co/81Fu7iSU7

We've all been there — a Sunday afternoon marathoning Lost or some other show that's been aired for years, yet we never got around to watching it.

Now think about when a new show premieres. Most of us whip out our phones and share the excitement along with thousands of other viewers watching on social media. Live events tend to generate a mass amount of buzz because we're all watching together at the same time.

Netflix has experimented with a new way to watch television by releasing all episodes from season one of the original series House of Cards. By comparing similar shows on various networks, our friends at Mashwork have come up with an interesting conclusion on how this affects social buzz, shown in the infographic below.

SEE ALSO: Netflix: 'House of Cards' Is Our Most Popular Show Right Now

In order to do so, the team analyzed tweets from shows like The Walking Dead, which premiered in 2010. Twitter has grown from 15 million users in 2009, to 200 million as of December 2012, as Statista points out, and The Walking Dead still had the most popular premiere out of all the shows.

House of Cards had the highest percentage of overall buzz occur during the first week following the premiere. That buzz also decreased at a faster rate than any of the other shows.

Take a look at the infographic, and tell us what you think of Netflix's distribution method. Is sustained buzz more important that people professing to binge viewing in a short period of time? Share your thoughts in the comments below.

View the infographic at http://t.co/81Fu7iSU7

Iplayer debuts new Peter Kay sitcom

http://m.bbc.co.uk/news/entertainment-arts-21919621

iPlayer debuts new Peter Kay sitcom

The Social Music Revolution

http://www.amazon.co.uk/gp/aw/d/B008ECYD1I/ref=mp_s_a_1?qid=1364198453&sr=1-5&pi=SL75

£1.98 on kindle - or just download the introduction for a flavour :-) useful for our Spotify case study

Sunday, 24 March 2013

Tweeting for businesses

http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/technology/frontier-thinking/tweeting-businesses

Social networking

http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/technology/frontier-thinking/social-networking

The Virtual Revolution: What's the future?

http://www.open.edu/openlearn/science-maths-technology/computing-and-ict/information-and-communication-technologies/the-virtual-revolution-frontier-thinkers

DRM explained

http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/technology/frontier-thinking/drm-explained

The Virtual Revolution

http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/technology/the-virtual-revolution-themes-and-alternative-readings

What does Web 2.0 mean?

http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/technology/frontier-thinking/what-does-web-20-mean

RSA Animate - The Internet in Society: Empowering or Censoring Citizens?



CLAY SHIRKY: HOW SOCIAL MEDIA CAN MAKE HISTORY



Critique: Morozov on Cyber-utopianism and Internet-centrism

http://medeamalmo.tumblr.com/post/42501495869/critique-morozov-on-cyber-utopianism-and#_=_

Critique: Morozov on Cyber-utopianism and Internet-centrism

In The New Republic, Evgeny Morozov critically reviews Steven Johnson’s book Future Perfect: The Case for Progress in a Networked Age. Morozov says that are two ways to be wrong about the Internet: one is to embrace cyber-utopianism, the other to succumb to Internet-centrism. Morozov claims that with Johnson’s Future Perfect, Internet-centrists “finally have a briskly written manifesto that distills all the major tenets of their worldview”.

Read Morozov's critique here: http://www.newrepublic.com/article/112189/social-media-doesnt-always-help-social-movements

And Johnson's answer back here!
http://www.newrepublic.com/article/112336/future-perfects-steven-johnson-evgeny-morozov-debate-social-media

Is smart making us dumb?

http://online.wsj.com/article/SB10001424127887324503204578318462215991802.html

A revolution in technology is allowing previously inanimate objects—from cars to trash cans to teapots—to talk back to us and even guide our behavior. But how much control are we willing to give up?

Twitter at 7


Saturday, 23 March 2013

Social media could wreck your loan chances.

http://www.slate.com/articles/technology/future_tense/2013/01/wonga_lenddo_lendup_big_data_and_social_networking_banking.html


“Big data” can help determine who really deserves a loan. But there are dangers. --- Morozov

Friday, 22 March 2013

Noam Chomsky and the Internet

https://sites.google.com/site/noamchomskysinternetideas/

http://news.bbc.co.uk/1/hi/programmes/newsnight/9418820.stm Chomsky talks to Paxman about the power of the Internet

Socialnomics - Qualman

http://www.socialnomics.net/the-book/

http://www.b2bvoices.com/2011/01/socialnomics-the-revolution-is-us/

http://www.socialnomics.net/category/case-studies/

http://www.socialnomics.net/category/statistics/

http://www.amazon.co.uk/Socialnomics-Social-Media-Transforms-Business/dp/0470638842

Jane McGonigal - Reality is Broken

http://www.guardian.co.uk/books/2011/may/01/reality-broken-jane-mcgonigal-games

http://www.wired.com/magazine/2011/01/why-jane-mcgonigal-thinks-reality-is-broken-and-she-wants-to-fix-it/

http://realityisbroken.org/

Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirky reviews

http://www.timeshighereducation.co.uk/401300.article

http://www.guardian.co.uk/books/2008/mar/22/society1 Also reviewed is Leadbetter's We-Think

http://www.netsquared.org/blog/book-review-here-comes-everybody-clay-shirky#.UUyRQ8sgGK0

http://en.wikipedia.org/wiki/Here_Comes_Everybody

To save everything click here: Review - Morozov

http://www.guardian.co.uk/global/2013/mar/20/save-everything-evgeny-morozov-review

http://www.independent.co.uk/arts-entertainment/books/reviews/who-owns-the-future-by-jaron-lanierto-save-everything-click-here-by-evgeny-morozov-8535071.html

http://www.timeshighereducation.co.uk/books/to-save-everything-click-here-technology-solutionism-and-the-urge-to-fix-problems-that-dont-exist-by-evgeny-morozov/2002601.article


Reviews of latest book by net sceptic Morozov

Spotify needs an MTV beat

http://www.businessspectator.com.au/article/2012/12/14/media-and-digital/spotify-breaks-out-mtv-beat?OpenDocument=&src=is&cat=media%20_%20internet-al

Ocrmedia13

#ocrmedia13 if you wanted to spy on me.

Session on magazine production ... Then contemporary media issues (you lot!) and then generally how to be better at everything.

Will update on the lunch situation when I have the scoop.

Wednesday, 20 March 2013

Your A2 Exam


Section A: Theoretical Evaluation of Production
This requires you to describe and evaluate your skills development over the course of their production, from Foundation Portfolio to Advanced Portfolio.

Question 1 (a)
Here you will describe and evaluate your skills development. The focus of this evaluation must be on skills development. The question will require them to adapt to one or two specific practices. The practices to which questions will focus are:
  • Digital Technology
  • Creativity
  • Research and Planning
  • Post-Production
  • Using Conventions from real media texts

We will focus on attempting to answer these questions in class in preparation for your exam. This is why it is so important for you to complete deadlines, otherwise you will all be at different stages and subsequently ill prepared for the exam.

Question 1(b)
Here you will select one of your productions and evaluate it in relation to a media concept. Either:
  • Genre
  • Narrative
  • Representation
  • Audience
  • Media Language

The exam will use one of these concepts only.

Section B: Contemporary Media Issues: Media in the Online Age
This should be prepared through specific case studies, texts, debates and research of your choice. It must combine knowledge of at least two media and a range of texts, industries, audiences and debates. There should be emphasis on the historical, the contemporary and the future in relation to the chosen topic, with most attention on the present.

You will need to offer a balance of media theories, knowledge of texts and industries and personal engagement with issues and debates.

Prepare for tomorrow: 1a example question

1a. Describe a range of creative decisions that you made in post--production and how these decisions made a difference to the final outcomes. refer to a range of examples in your answer to show how these skills developed over time.

https://www.youtube.com/watch?v=1dPDO3Tfab0

Google Alerts

Go to http://www.google.co.uk/alerts

Set up alerts for the following:

  • iTunes (our modern case study - TV/Film/Music in the online Age)
  • Spotify (Our modern and future case study - Music in the Online Age)
  • Netflix (Our modern case study - TV & Film in the online Age)
  • Napster (Our historical case study for Music in the Online Age)
  • Amazon (Case study for the Long Tail - Media in the Online Age, also recent players in online media, including music, tv, film and books online)

Question 1 tasks

Revisit your Preliminary task for your AS and analyse the effectiveness of this product. Why did you make the choices that you made? What would you do differently?

Now you need to revisit your finished AS product - the Music Magazine front cover.

Analyse this in a lot more detail than the prelim task:
Focus on -
  • Research and planning
  • Post-production
  • Digital Technology
  • Using conventions from real media texts
Again, make sure you go into the choices you made and justify your reasons. Is there anything you would do differently next time?

A2 Media Theories

You will need to self-audit what you know and what you do not know:

A2 Media Theories

Genre: Daniel Chandler
               Ideology of Genre


Narrative: Todorov’s theory of Equilibrium and Disequilibrium
                     Roland Barthes’ Narrative Codes
                     Vladamir Propp
                     Levi-Strauss

Representation: Queer Theory: Judith Butler
                                Feminism: Laura Mulvey
                                Hegemony
                                Pluralism
                                Semiotics
                                Steve Neale: Masculinity in Crisis
                                Alvarado et al: Racial Representations
                                Richard Dyer: Star Theory

Audience: Blumler and Katz’s Uses and Gratification Theory
                     Cohen’s Moral Panic
                     Hypodermic Needle Model
                     Katz and Lasarfeld Two Step Flow
                     Reception Theory
                     Marxism
                     Look also at www.uktribes.com

Media Language: Semiotics: Barthes
                                  Ideology
                                  Foulcault’s Post Structuralism
                                  Louis Althusser: Interpellation
                                  Post-Colonialism


Thursday, 7 March 2013

TASK: Online streaming

First off you will need to make sure you have finished the case studies on Napster and iTunes.

THEN --- The biggest shift in recent months has been the rise of online streaming subscriptions.

Research this trend. The service you may have heard of is Spotify.

You will need to research the streaming music industry - when did this start? Who are the major players? What is the appeal? What effect do you think this will have on the music industry in the future?


How much do music artists earn online?
Spotify Infographics
Spotify vs Pandora

Wednesday, 6 March 2013

Tasks for today: Historical research on online music

Information that needs to be included:

The role of Napster in 2001:
What was Napster? What was special about the program?
What was the response from consumers?
What was the response from the artists?
What happened to Napster?

2. The role of iTunes
When did iTunes get introduced?
What services does it offer?
How has it changed the music industry?
How has the platform changed between its inception and present day?

Friday, 1 March 2013

The music industry & online piracy

Blog posts for today (and to finish for homework) 1. Read the article Record industry sees slight growth for first time since Napster - summarise and then give your own commentary: What do you think this means for the industry?

2. Read The anti-piracy Copyright Alert System: Is the Napster era finally dead? – summarise and give your own commentary: Do you think this will work?

Thursday, 28 February 2013

Sunk! Blow to online pirates as courts act swiftly to block sites from use

http://metro.co.uk/2013/02/28/blow-to-online-pirates-as-courts-act-swiftly-to-block-sites-from-use-3521552/

Wednesday, 27 February 2013

First time since Napster, music sales are growing

http://allthingsd.com/20130226/for-the-first-time-since-napster-music-sales-are-growing/

Tuesday, 26 February 2013

The Music Industry and the Online Age



Some of this we haven't done but I will be introducing the Music Industry this coming week

Future case studies for eager beavers:

What was the music industry like before the internet?

Key players in Music in the Online Age:

(In chronological order..)

Napster

iTunes

Spotify

Examiner's PPT on the Summer exam


G325 exam from petefrasers

www.petesmediablog.blogspot.com - very useful site of resources and tips by a Media Studies examiner!

Sunday, 24 February 2013

iTunes and Spotify devastate high street music sales as fans go digital

http://m.guardian.co.uk/media/2013/feb/07/itunes-spotify-high-street-music-sales

Netflix is no House of cards

http://articles.marketwatch.com/2013-02-22/commentary/37236987_1_netflix-series-tv-commercials-roku-box

What will Netflix do next?

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9889892/What-will-Netflix-do-next.html

Spotify to offer free streaming to mobiles

http://m.guardian.co.uk/media/2013/feb/20/spotify-free-streaming-mobile-devices

How the Internet changed music?

http://www.time.com/time/arts/article/0,8599,1900054,00.html

NME: did the Internet save or kill the music industry?

http://www.nme.com/blog/index.php?blog=10&title=a_decade_in_music_did_the_internet_save_&more=1&c=1&tb=1&pb=1

Is streaming music screwing artists?

http://musically.com/2013/02/13/streaming-music-screwing-artists/

Music in the digital age

http://phys.org/news/2012-09-music-digital-age.html

Napster: the day the music was set free

http://m.guardian.co.uk/music/2013/feb/24/napster-music-free-file-sharing

Thursday, 14 February 2013

9 Things that were different before the internet

http://thenextweb.com/shareables/2011/12/08/9-things-before-the-internet/

What was life like before Netflix?

In order to get a good idea of what the effect House of Cards // Netflix will have on the TV industry you will need to research the current system - how are television shows usually broadcast? What channels tend to dominate similar genres of TV show to House of Cards? What are the advantages and disadvantages to this system?

Task for Thursday - How the internet has affected the television industry?

We are going to investigate how the intenet has affected the television industry using Netflix as our example.
 
Netflix:
What is Netflix?
What is its business model? (Include prices, subscription information, formats)
When was it introduced? Was it originally streaming video on demand? Why did it change?
 
And then I'd like you to look at Netflix's exclusive TV drama House of Cards starring Kevin Spacey:
 
House of Cards:
What is it about?
Why is it so significant for our work on internet and the TV industry?
Can you find out any facts and figures about the show and its creation/reception?
 

Thursday, 7 February 2013

Crowdsourcing by Jeff Howe




A) Read the following articles

http://en.wikipedia.org/wiki/Crowdsourcing

 http://www.bbc.co.uk/news/technology-17531736

http://money.howstuffworks.com/kickstarter.htm

http://news.yahoo.com/ok-kickstarter-money-211418882.html

http://blogs.howstuffworks.com/2010/03/06/they-might-be-giants-crowdsources-a-homestar-runner-film/

B) Questions to answer for a blogpost on crowdsourcing

  1. What is Jeff Howe's Definition of Crowd Sourcing?
  2. What does the video believe is the key to successful crowd-sourcing?
  3. Why do "crowds" form on the internet? Are you part of an online crowd- if so which?
  4. What are the crucial terms in Jeff Howes idea of crowd-sourcing? why is this crucial?
  5. Name two reasons why this type of crowd-sourcing is now possible?
  6. how effective do you believe it to be?
  7. What do you think is the motivation behind it?
  8. Name three advantages and disadvantages of a crowd sourcing?

This week's Blogposts

We should be able to see by the weekend the following Blogposts:
Internet research - Research the 'firsts' listed on the Blog eg. Google, YouTube etc
What is Web 2.0? - with reference to the work of David Gauntlet
Does Web 2.0 exist? Those who are spectics - including reference to comments by Tim Berners-Lee
The film industry and the internet - a case study on a current film highlighting the internet's impact on the industry - note: you will not be able to get onto torrent sites to research the impact of piracy during school - If you visit these sites you do so at your own risk, please ensure you do not break any copyright laws in the name of research. #disclaimer

Web 2.0 - does it exist?

Last lesson we discussed the concept of Web 2.0 - the paradigm shift of web activity from the old to the new - as with all concepts like this, it is a bit abstract and not concrete: There have been many vocal opposers to this concept - the main being Mr Internet himself TBL - Tim Berners-:Lee.

TASK: Read at LEAST the following articles (more will be best as it is an ongoing debate among Web Studies academics) and compose a Blogpost about those who feel Web 2.0 does not even exist and is merely a buzzword at best and at worst a marketing gimmick.

Wednesday, 6 February 2013

The film industry and the internet

In pairs, make a list that covers all the different ways that the Internet has affected the film industry (positive and negative).

Positives
  • It makes it easier for film companies to promote their films (websites, YouTube, pop-up’s, etc.)
  • Films made available to download on iTunes/Netflix, etc.
  • Free downloads for audiences.
  • Audiences can view films from the comfort of their own home.
  • Opens films to a wider audience.
  • The audience is in control of the film, not the producers.
  • Easier to get independent films promoted.

Negatives
  • Free but illegal downloads are harming the jobs of those in the film industry.
  • The cinema industry is in decline and struggling with ticket sales.
  • Criminals benefit from Internet piracy.
  • Illegal downloading forces cinema chains to increase ticket prices.

TASK: Case Study -
Using the Internet, examine a current film.
  • Can it be downloaded? Where from?
  • How many screens is it being shown on?
  • Is it being shown in print or digitally?
  • What impact have audience produced films have?
  • What types of film are shown on user generated sites?
  • Are audiences remixing film trailers? Why?
  • Conclusion: Review material and make a list of key issues and developments. What impact has the Internet had on the film industry?

Research task: Development of the internet


Development of the Internet:
1.  when the World Wide Web was first conceived by Tim Berners-Lee
2. When the first website was launched and what it featured
3. the first ever banner ad
4. launch of YouTube
5. when google.com was first registered
6. when broadband internet became available and how it changed our habits online
7. when amazon.com was first launched
8. when the term “web 2.0” became frequently used

Tuesday, 29 January 2013

Wikinomics - Collaboration example



And now for the Wikinomics Rap.. Yeah..


Wikinomics according to South Park

http://youtu.be/MoFHMzCIE-4

For Wikinomics theory as discussed by Kyle on South Park - bonus points if anybody could tell me the episode? I have used South Park for way too much year 12 work so would be only fair to get you lot in on the act ;-)

Wednesday, 23 January 2013

'Sachsgate' tape that outraged Britain is now a school GCSE text

SACK THEM! SACK THEM NOW!!!
http://www.dailymail.co.uk/news/article-2062771/School-uses-obscene-Sachsgate-scandal-tapes-GCSE-lessons.html


Teenage pupils are studying the obscene phone calls made by Russell Brand and Jonathan Ross in the ‘Sachsgate’ affair as part of their GCSE course.

Sunday, 20 January 2013

Mila Kunis ad campaign banned for misleading claims

http://www.guardian.co.uk/media/2013/jan/16/mila-kunis-ad-campaign-banned?INTCMP=SRCH

Mila Kunis ad campaign banned for misleading claims
 
Advertising watchdog slams email promotion for claiming cream could give users 'body to die for'

This Morning presenter Holly Willoughby has to grin and bear it

http://www.guardian.co.uk/media/mediamonkeyblog/2012/dec/05/this-morning-presenter-holly-willoughby?INTCMP=SRCH

A cautionary tale on the perils of perfect teeth. This Morning presenter Holly Willoughby has been forced to provide written evidence to advertising regulators guaranteeing that she doesn't have fake white teeth, after viewers complained that they looked unbelievably white in a TV testimonial for Oral B.

American Apparel's 'voyeuristic' magazine ad banned

http://www.guardian.co.uk/media/2012/dec/12/american-apparel-ad-banned-asa?INTCMP=SRCH

American Apparel's 'voyeuristic' magazine ad banned
 
Magazine ad campaign 'inappropriately sexualised a model who appeared to be a child', ad watchdog rules

ASA reprimands PPI text message firm

http://www.guardian.co.uk/money/2012/dec/12/asa-reprimands-ppi-text-message-firm?INTCMP=SRCH

ASA reprimands PPI text message firm
 
Advertising Standards Authority upholds complaints about text messages targetting apparent victims of payment protection insurance mis-selling

Music downloads outsell CDs

http://www.guardian.co.uk/commentisfree/2012/jun/03/music-downloads-outsell-cds-debate

Is it good that music downloads now outsell CDs?
 
Writer and musician Pat Kane and music critic Peter Paphides debate the merits of digital downloads

Illegal downloads poll

http://www.guardian.co.uk/music/musicblog/poll/2012/sep/18/music-illegal-download-poll

Do you illegally download music? Poll
 
A new report reveals Manchester as Britain's capital of illegal music downloading and Ed Sheeran the most popular choice. How surprising are these figures? Have you ever pirated music?

Why did HMV Fail?

Why did HMV Fail?

http://www.guardian.co.uk/commentisfree/2013/jan/15/why-did-hmv-fail

HMV could have put together a strong online offering when the going was good in the late 90s, but instead it took a wrong turn

Don't mourn HMV: there are far better places to browse for music now

Don't mourn HMV: there are far better places to browse for music now

http://www.guardian.co.uk/commentisfree/2013/jan/20/dont-mourn-hmv-danny-kelly

Fan sites and online stores still provide the thrill of a voyage of discovery that the high street lost long ago

Sunny forecasts for digital media

http://www.guardian.co.uk/advertising/digital-media-trends-digital-media-forecasts?INTCMP=SRCH
Sunny forecasts for digital media

 

It's been a week of advertising industry forecasts and digital innovations: what's clear is that the digital industry is going from strength to stren

How can songwriters make money on YouTube?

How can songwriters make money on YouTube?
 
Songwriters may be missing out on online ad revenue they can rightly claim, including from user-generated content

Digital sales break £1bn barrier

Digital sales break £1bn barrier

http://www.bbc.co.uk/news/uk-20885506


More than £1bn was spent on downloaded films, music and games in the UK in 2012, the highest annual total.

Game confirms it wants to buy some HMV stores

HMV: Retailer Game confirms it wants to buy some stores

http://www.bbc.co.uk/news/business-21092853

Wednesday, 16 January 2013

Media Institution - Research tasks

Research tasks - Please find out the following information and place them in three blogposts entitled Ofcom, PCC and ASA

Who controls the media institutions in the UK?
Ofcom
Which media does Ofcom handle complaints about?
What aspects of a programme broadcast on commercial radio and TV can it consider?
What issues can it consider relating to programmes broadcast by the BBC?
What issues can it consider relating to sponsorship?
What sanctions can it impose on media institutions?
What is not within its remit?
Press Complaints Commission
In 2012, what proportion of complaints made to the PCC were about accuracy in reporting?
What proportion of complaints were related to intrusion into privacy?
Who is the code drawn up by?
How do the PCC justify their self-regulation of their industry?
How is the PCC funded?
List the 16 main headings of the Code of Practice of the PCC.
Advertising Standards Authority
What is the stated purpose of the ASA?
When did the ASA take on responsibility for regulating advertisements on TV and Radio?
What had it previously regulated?
Now spend some time looking at some of the adjudications made by the ASA and by the PCC.

Tuesday, 15 January 2013

Students needed this Thursday! Anyone!

Hi folks, if anyone wants any brownie points we are looking for some student ambassadors to represent A-Level Media at the open evening on Thursday evening. (6-8.30pm)

We are looking for a couple of students to be available to speak to those considering taking Media Studies next year.

We want to show off a couple of the trailers, so if you would like to introduce your trailer and talk about what you have enjoyed most about the course.

There will be cake.

Thursday, 10 January 2013

What you should have in your blog so far?

  • Post about Web 2.0
  • What is a meme?
  • Research from the lesson about Twitter mishaps/good practice
  • The Long Tail

The Long Tail

Task: Now that you have read about Chris Anderson's theory called The Long Tail (2006) - I would like you to summarise this theory in your own words and then write an example using one of the following media areas:
  • Films
  • Magazines
  • Music
  • Newspapers
  • Radio
  • Television
  • Video games

Wednesday, 9 January 2013

15 reasons why Twitter matters for Media organisations

Below is the article I printed out for you in class - here it is below if you want to read it again: or visit it at its original home at: http://www.guardian.co.uk/media/2010/nov/19/alan-rusbridger-twitter?CMP=twt_gu

I've lost count of the times people – including a surprising number of colleagues in media companies – roll their eyes at the mention of Twitter. "No time for it," they say. "Inane stuff about what twits are having for breakfast. Nothing to do with the news business."
Well, yes and no. Inanity – yes, sure, plenty of it. But saying that Twitter has got nothing to do with the news business is about as misguided as you could be.
Here, off the top of my head, are 15 things, which Twitter does rather effectively and which should be of the deepest interest to anyone involved in the media at any level.

Twitter - Why it might be useful for A-level

Twitter- why it might be useful for A level -

Article below is taken from Pete's Media Blog - http://petesmediablog.blogspot.co.uk/2010/11/twitter-why-it-might-be-useful-for.html

Are you on twitter? Do you tweet? Last week, I saw a list of the ten most influential brands in the UK and the US and Twitter was up there near the top of both them, along with Google, Facebook and Apple on both and John Lewis on the UK one. But if you ask in the average classroom, 'who uses twitter?' the numbers will be well down on who uses facebook- so how come it's seen to be so important?

Past exam questions for ...Online Age

These have been the past questions set for the ...Online Age topic

“The impact of the internet on the media is revolutionary”. Discuss.

“For media audiences, the internet has changed everything.” Discuss

“The impact of the internet on the media is exaggerated”. Discuss.

Discuss the extent to which the distribution and consumption of media have been transformed by the internet

Explain the extent to which online media exist alongside older methods of distribution in 2010.
Evaluate the opportunities and the threats offered to media producers by the internet.

HOMEWORK: Twitter in the Online Age

As we have discussed today, Twitter is a powerful tool in the online age of Web 2.0 - consumers are becoming producers of content - leading to the cringy term of "prosumers" which we will be coming back to as we go through this unit.

Today we have been researching examples of good and bad use of Twitter that has resulted in either examples of effective instant communication with a mass audience or stories of mass controversy.

It is used by 200 million people worldwide so it is a force to be reckoned with in the online age so we cannot ignore this useage.

Your homework for next Friday is a handwritten essay at least 1 and a half sides of A4 lined paper:

What are the positive and negative effects of Twitter in the online era? Try to use contemporary examples in your reasoning - ie. stories from the last 12 months.